5 tips to attract more patients to your practice
Whether you are a dermatologist, an eye doctor, an aesthetic nurse, a physiotherapist or a healthcare professional, attracting more patients to your practice could be a top priority goal. Let’s be real. A steady flow of both new and returning patients gives you peace of mind and let you focus better on your work. There are some marketing actions that you can take regardless of your area of expertise, as long as you take and adapt each one of them to your context and your audience.
Here are 5 tips that can be of inspiration to improve communication and engagement with your patients.
- Improve your SEO
Search-engine ranking and SEO strategy is one of the top priorities for a medical practice. 1 in 20 Google searches are health-related and consumers look for clinics, physician’s reputation and symptoms online. Keeping your website content updated with blog articles, treatments available and advice on common issues is a great way to catch patients ‘attention online and convert them into loyal clients. Focus on relevant content for your target audience by addressing specific topics or symptoms that are of interest to them and for which you offer a solution or a treatment.
- Fill your social media calendar with more videos
Videos are the new biggest trend in digital marketing, and they are able to engage your audience 4 times more than static posts. Videos could be patient testimonials, a treatment performance, a live video of your team at the latest conference or a AMA (Ask-Me-Anything) video to let patients chat directly with you to get answers about conditions, symptoms and advice. Anything that can contribute to provide useful information and build your credibility as a medical professional works pretty well.
- Be responsive
Being responsive prompt bookings and purchasing 48% of times. Consumers and patients are getting more and more used the “here and now”, they’re empowered and more selective. A quick response is exactly what they expect. The average brand response time on social media is 11 hours; make sure responsibilities for customer touch-points are clear within your team, assign messages in your inbox and set a time limit to address each request.
- Invest on an efficient online booking system
Over 40% of patients prefer to book appointments online. Patients want to feel they’re in command and most of all they don’t want to waste time on the phone. The best way to do this is to integrate a booking software with your practice website and app. The booking process should be easy, user-friendly and hassle-free.
- Target genZ
GenZ are young adults born between 1995 and 2004, tech-hungry and most of all they’re quite likely to be your future patients! 82% of them expect to see a digital revolution in NHS to manage and improve their health. Technology and digital communication are the keywords to engage them. They expect to interact with your practice via chatbots and apps rather than face-to-face and they are the greatest fans of video content.
Internet is definitely one of the most important tool when it comes to inbound marketing strategies to attract more patients, however referrals and word-of-mouth are still very important. According to a Google study 49% of patients rely on GPs and 34% on family and friends when they’re looking for a medical practice or a physician.